The impact of Market Orientation, New Product Marketing Strategy on New Product Performance. – The Moderating Effect of Competitive Intensity and Product Innovation.
碩士 === 真理大學 === 管理科學研究所 === 98 === The purpose of this study is to explore the drastic changes in face of competition from both internal and external environment. Therefore, when enterprises are to receive different market orientations they should, on one hand, learn to know how to use different mar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26650207033913567254 |