The Study of Travel Website’s Audio-Visual Effect on Consumer's Purchasing Intention
碩士 === 真理大學 === 管理科學研究所 === 98 === With the development of the internet, there are several innovations in management and in marketing in tourism. The website of travel agents, using easy reading and well-organized content, can seize the customer eyes better. This kind of website can increase trave...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/54105726875659283427 |