The Study of Travel Website’s Audio-Visual Effect on Consumer's Purchasing Intention
碩士 === 真理大學 === 管理科學研究所 === 98 === With the development of the internet, there are several innovations in management and in marketing in tourism. The website of travel agents, using easy reading and well-organized content, can seize the customer eyes better. This kind of website can increase trave...
Main Authors: | Yan-Yu Wu, 吳彥禹 |
---|---|
Other Authors: | Ying-Yu Chen |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/54105726875659283427 |
Similar Items
-
The Effects of Consumer Purchase Intention on Travel Website
by: Chia-Hsiung Ni, et al.
Published: (2009) -
Influence of Website Design on Consumers' Emotion and Purchase Intention in Travel Websites
by: Chia-Jung Wu, et al.
Published: (2014) -
The Effect of Website Experience on Consumer’s Purchase Intention: The Case of Travel Service Websites
by: Hu, Chih-Chieh, et al.
Published: (2012) -
The effects of Tourism Website design and brand image on consumer purchase intention
by: Yi-Chia Wu, et al. -
The Effects of Website Characteristics on Consumer''s Re-browsing Intention and Purchasing Intention
by: Kwan-Yu, Lu, et al.
Published: (2004)