The Relationship among Product Attributes,Promotion Strategy, Customer Value and Brand Awareness:An Example of Consumer of 3C Products
碩士 === 真理大學 === 管理科學研究所 === 98 === In the competitive environment of quick renovation, diversification and continuous price decline, the preference and purchasing behavior of 3C products became the important factor affecting the entire industry competition. Enterprise needs to understand what does t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94688558673825210972 |