The effects of product placement type and individual personality on attitudes toward product and purchase intentions.
碩士 === 國立中正大學 === 企業管理所 === 98 === According to PQ media (a market-research firm in Stamford, Conn) counts, the amount of product placement advertisement is growing year by year. Therefore,we could know that product placement is gradually paid much attention in the global advertisement market.Any au...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99115471191278149464 |