The Impact of Purchase Quantity on the Compromise Effect: The Balance Heuristic and Inertia Backfire
碩士 === 國立中正大學 === 企業管理所 === 98 === The compromise effect is a crucial topic in consumer research as overthrowing the notion of value maximization from classical economic theory; whereas, it is always focused on a single choice but never on multiple choices. Therefore, the core objective of the prese...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18917266866092298529 |