The Study on the Relation of Exhibition Visitor’s Motivation and Cognitive Benefit
碩士 === 國立中正大學 === 企業管理所 === 98 === Commercial exposition is one of important and popular tools to promote product and service in marketing mix. It combines advertisement、sales、promotion and public relations etc. Furthermore, commercial exposition provides lots of face-to-face opportunities to compan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06015679115361099089 |