Economic Benefits of Country of Origin Labeling using Experimental Auction- The Case of Oolong Tea
碩士 === 國立中正大學 === 國際經濟所 === 98 === The main purpose of this study is to evaluate the economic benefits of country of the origin labeling (COOL) using both experimental auction and contingent valuation method (CVM) to elicit the consumer’s willingness to pay (WTP) and premium for Taiwan products vs....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13901861375636776447 |