Designing Adaptive MIP Strategies in Multi-Round Sponsored Search Auctions
碩士 === 國立中正大學 === 資訊工程所 === 98 === Generalized second price is not a dominant strategy in sponsored search auction, so advertisers may reduce the bids to improve their utilities, and that may reduce the search engine’s revenue. Thus, to improve the revenue of search engine, we impose two restriction...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71059381873388984435 |