The Influence of Individualism-Collectivism on Consumers'' Perception Regarding Online Retailers'' Ethics: An Investigation of Online Shoppers in Taiwan
碩士 === 國立中正大學 === 行銷管理研究所 === 98 === During the past decades, online shopping market has bloomed in Asia such as China and Taiwan and has produced enormous market value. Behind the astounding amount of market value, there is also an explosive growth of the number of online vendors and consumers. Bei...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76848781177955312450 |