The motives and cognitions for men to use skincare products:An Exploratory Study

碩士 === 國立中正大學 === 行銷管理研究所 === 98 === Nowadays, more and more men are starting to care about their facial skin condition; skincare isn’t just for women anymore. As a survey in 2007 said, the market of men’s skincare products was up to one billion NT dollars in Taiwan! What is the motive for men to us...

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Bibliographic Details
Main Authors: Yi-Hsun Lin, 林怡洵
Other Authors: none
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/79437413125142192805

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