The Attitude Toward Ghostwriting in Blog: Could Blogger Ease It?
碩士 === 國立中正大學 === 行銷管理研究所 === 98 === Ghostwriting is a new tactic of stealth marketing, and blog is a new channel of advertisement. We collected 1673 internet users as respondents and randomly separate them into 2 (high and low popularity) × 2 (high and low richness) condition to examine whether bl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35823087690757485354 |