A study on the influence of gender and credibility of athlete endorser on advertising effects and purchase intention.
碩士 === 國立中正大學 === 運動與休閒教育所 === 98 === The main purpose of this study were to explore differences in athlete endorser credibility, advertising effectiveness and purchase intention based on gender; to investigate the relationships among athlete endorser credibility, advertising effect and purchase int...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52865499378773076298 |