A Study of Factors Influencing Users’ Intention of Adopting the Fan Page and Effects It Makes on Brand Images and Purchase Intention: The Case of KKBOX
碩士 === 國立中正大學 === 電訊傳播研究所 === 98 === Facebook has been the most successful social network site in the world so far. Besides the social function, it has become a new platform of marketing. Among all kinds of functions facebook provides, fan pages are especially full of potential in the future. Theref...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40617950963459814176 |