Antecedents of Perceived Value on Intention to Use 3G mobile value-added services

碩士 === 國立中正大學 === 資訊管理所暨醫療資訊管理所 === 98 === Emergence of 3G promotes the development of mobile value-added services. Although using of 3G value-added services with more convenience and flexibility advantages, consumers are still not fully accepted. Therefore, understanding the consumer’s demand for m...

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Bibliographic Details
Main Authors: Tzu-Hao Liu, 劉子豪
Other Authors: CheChen Liao
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/37695830298666597518