A Study of the Relationships Among Antecedents, Brand Loyalty and User Behavior in Business Blog.
碩士 === 國立中正大學 === 資訊管理所暨醫療資訊管理所 === 98 === With blog become popular. This trend makes business pay attention to it, and establishing the business blog. Because blog is a two-way communication tool, it can provide interactive capabilities with customers. While users do the behaviors of exploring or p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75704322685990431840 |