Analyzing Intention to Complain in Online Shopping:An Integrative Perspective of Justice Theory and Expectation-Confirmation Model
碩士 === 國立中正大學 === 資訊管理所暨醫療資訊管理所 === 98 === In the competitive online-shopping environment, retaining customers is an imperative issue for electronic vendors. Furthermore, consumer complain behavior can provide various benefits for e-vendors, these include the development of innovative product or ser...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97822907255205862470 |