Effects of Extreme-Priced Products on Consumer Reservation Prices
碩士 === 長庚大學 === 工商管理學系 === 98 === Base on the accessibility-diagnosticity formulation proposed by Feldman and Lynch (1988) and the feature similarity model proposed by Tversky (1977), the main purpose of this study is to explore that how extreme price present in the catalogue affect the customer’s r...
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| Format: | Others |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26566260458758229872 |