Effects of Extreme-Priced Products on Consumer Reservation Prices
碩士 === 長庚大學 === 工商管理學系 === 98 === Base on the accessibility-diagnosticity formulation proposed by Feldman and Lynch (1988) and the feature similarity model proposed by Tversky (1977), the main purpose of this study is to explore that how extreme price present in the catalogue affect the customer’s r...
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ndltd-TW-098CGU050260312016-04-18T04:21:00Z http://ndltd.ncl.edu.tw/handle/26566260458758229872 Effects of Extreme-Priced Products on Consumer Reservation Prices 產品極端低價對消費者保留價格之影響 Lan Hsing 邢藍 碩士 長庚大學 工商管理學系 98 Base on the accessibility-diagnosticity formulation proposed by Feldman and Lynch (1988) and the feature similarity model proposed by Tversky (1977), the main purpose of this study is to explore that how extreme price present in the catalogue affect the customer’s reservation price.The results show :1. The difference of reservation price among three feature relatedness groups are significant in both tangible and intangible product. 2. The influence of category relatedness to reservation price is significantly only in tangible product and female customer. 3. Contiguity will enhance the relationship between feature relatedness and the reservation price. Keywords: Extremely priced, Reservation price, Category relatedness, Feature relatedness, Contiguity T. Y. Chen J. R. Wang 陳亭羽 王俊人 2010 學位論文 ; thesis 71 |
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碩士 === 長庚大學 === 工商管理學系 === 98 === Base on the accessibility-diagnosticity formulation proposed by Feldman and
Lynch (1988) and the feature similarity model proposed by Tversky (1977), the main
purpose of this study is to explore that how extreme price present in the catalogue
affect the customer’s reservation price.The results show :1. The difference of
reservation price among three feature relatedness groups are significant in both
tangible and intangible product. 2. The influence of category relatedness to
reservation price is significantly only in tangible product and female customer. 3.
Contiguity will enhance the relationship between feature relatedness and the
reservation price.
Keywords: Extremely priced, Reservation price, Category relatedness, Feature
relatedness, Contiguity
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author2 |
T. Y. Chen |
author_facet |
T. Y. Chen Lan Hsing 邢藍 |
author |
Lan Hsing 邢藍 |
spellingShingle |
Lan Hsing 邢藍 Effects of Extreme-Priced Products on Consumer Reservation Prices |
author_sort |
Lan Hsing |
title |
Effects of Extreme-Priced Products on Consumer Reservation Prices |
title_short |
Effects of Extreme-Priced Products on Consumer Reservation Prices |
title_full |
Effects of Extreme-Priced Products on Consumer Reservation Prices |
title_fullStr |
Effects of Extreme-Priced Products on Consumer Reservation Prices |
title_full_unstemmed |
Effects of Extreme-Priced Products on Consumer Reservation Prices |
title_sort |
effects of extreme-priced products on consumer reservation prices |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/26566260458758229872 |
work_keys_str_mv |
AT lanhsing effectsofextremepricedproductsonconsumerreservationprices AT xínglán effectsofextremepricedproductsonconsumerreservationprices AT lanhsing chǎnpǐnjíduāndījiàduìxiāofèizhěbǎoliújiàgézhīyǐngxiǎng AT xínglán chǎnpǐnjíduāndījiàduìxiāofèizhěbǎoliújiàgézhīyǐngxiǎng |
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