Research on the Consumers' Behaviors and Loyalty of Fitness Exercises - A Case of California Fitness Center

碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 98 === The purpose of the present study was to (a) examine the demographic characteristics in California Fitness Center members; (b) identify the status of California Fitness Center members in quality of service, satisfaction, and loyalty; (c) compare the diff...

Full description

Bibliographic Details
Main Authors: Shu Pin Chang, 張淑萍
Other Authors: X. J. Yu
Format: Others
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/46350171529730426930