Research on the Consumers' Behaviors and Loyalty of Fitness Exercises - A Case of California Fitness Center
碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 98 === The purpose of the present study was to (a) examine the demographic characteristics in California Fitness Center members; (b) identify the status of California Fitness Center members in quality of service, satisfaction, and loyalty; (c) compare the diff...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/46350171529730426930 |
| Summary: | 碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 98 === The purpose of the present study was to (a) examine the demographic characteristics in California Fitness Center members; (b) identify the status of California Fitness Center members in quality of service, satisfaction, and loyalty; (c) compare the differences in quality of service, satisfaction, and loyalty between members who participate Les Mills classes more and the others. Three questionnaires were utilized for data collection including (a) Demographic Information Sheet; (b) Satisfaction of Service of group excercise Inventory; and (c) Satisfaction & loyalty to the fitness center Inventory.
|
|---|