Research on the Consumers' Behaviors and Loyalty of Fitness Exercises - A Case of California Fitness Center
碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 98 === The purpose of the present study was to (a) examine the demographic characteristics in California Fitness Center members; (b) identify the status of California Fitness Center members in quality of service, satisfaction, and loyalty; (c) compare the diff...
Main Authors: | Shu Pin Chang, 張淑萍 |
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Other Authors: | X. J. Yu |
Format: | Others |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/46350171529730426930 |
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