The development of customer satisfaction model for car industry : an example of L car
碩士 === 中華大學 === 企業管理學系碩士班 === 98 === Kotler(1997) mentioned that if the company has the highly satisfied customer, it means that the company will get the customer’s heart. It also means that the company can obtain the higher customer loyalty. Therefore, we can understand that the loyal customer is t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28682738851757555485 |