The Influence of Setting Up Green Store on The Effect of Consumer Purchasing Behavior

碩士 === 中華大學 === 科技管理學系碩士班 === 98 === The concept of green marketing has been growing and promoting in recent years. Particularly, the Environmental Protection Administration has set auditing standards and enforcement procedures for green stores in hopes that all vendors may actively cooperate with a...

Full description

Bibliographic Details
Main Authors: Cheng, Song-Hui, 鄭松輝
Other Authors: Ho Li-Hsing
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/74624512595399435318