The Influence of Setting Up Green Store on The Effect of Consumer Purchasing Behavior

• Main Authors: Cheng, Song-Hui, 鄭松輝
• Other Authors: Ho Li-Hsing
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/74624512595399435318

碩士 === 中華大學 === 科技管理學系碩士班 === 98 === The concept of green marketing has been growing and promoting in recent years. Particularly, the Environmental Protection Administration has set auditing standards and enforcement procedures for green stores in hopes that all vendors may actively cooperate with and become green stores, enabling consumers to quickly and accurately to choose the green stores which can meet the standards of green marketing. Consequently, green stores can reduce environmental load, and thus achieve the goal of green consumption. In this study, questionnaires are used to survey and document analysis method is applied to collect relevant information as the evidence of research. The collected questionnaires are used to make information analysis, including descriptive statistics, reliability and validity, T-test, ANOVA and correlation analysis, and others to analyze the influences on Consumer Purchase Behavior in Green Store settings. Furthermore, proposals are given to serve references for the practitioners or for the government in Taiwan. The findings have shown that there are no remarkable differences on the cognition of various consumers' settings over green stores. The cognition of consumers toward green stores produces tremendous influence on their purchasing behaviors.