The Influence of the B&B Operating Styles on Service Quality, Customer Satisfaction and Loyalty—The Case Study of Hualien Area

碩士 === 長榮大學 === 土地管理與開發學系碩士班 === 98 === In recent years, the Bed and Breakfast (B&B) industry in Hualien has rapidly been growing, due to an increase in the recreational activities in Taiwan. Therefore, a large number of people have been involved in the B&B market which has led a highly com...

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Bibliographic Details
Main Authors: Yi-Lin Tsai, 蔡易霖
Other Authors: Bor-Ming Hsieh
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/dw3d6t