The Influence of the B&B Operating Styles on Service Quality, Customer Satisfaction and Loyalty—The Case Study of Hualien Area
碩士 === 長榮大學 === 土地管理與開發學系碩士班 === 98 === In recent years, the Bed and Breakfast (B&B) industry in Hualien has rapidly been growing, due to an increase in the recreational activities in Taiwan. Therefore, a large number of people have been involved in the B&B market which has led a highly com...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/dw3d6t |