Discover Consumers Patterns Using Data Mining in Mobile Telecommunication Market
碩士 === 長榮大學 === 企業管理學系碩士班 === 98 === Clustering analysis is a common method for marketing segmentation, including multivariate analysis and artifical neural network. This study aims to compare four clustering methods︰(1)intergration of SOM(Self-Organization-Map) with K-means, (2)the SOM, (3)the War...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/eqm2p9 |