A Study of Promotion Strategy and Purchase Intention from the Brand Equity Perspective - An Empirical Analysis of the Formosa Optical Inc.
碩士 === 長榮大學 === 經營管理研究所 === 98 === Human eyes perform the main function of receiving accumulated civilized intellection. The population who wears eyeglasses also increased. Eyeglass industry relies on professionals of material, optical, physical, aesthetic and medical knowledge. There are about 5,00...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x33t7z |