The Effect of Internal Marketing and Organizational Citizenship Behavior - Using Perceived Organizational Support as a Moderator
碩士 === 經國管理暨健康學院 === 健康產業管理研究所 === 98 === This study mainly applies the structural equation modeling to research the relationship among internal marketing (IM), job satisfaction (JS), perceived organizational support (POS), organizational commitment (OC) and organizational citizenship behavior (OCB)...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30115960071334647689 |