The Study of Car Equipment Buying Behavior
碩士 === 中原大學 === 企業管理研究所 === 98 === This research focused on the influence of selection for car equipments when buying a vehicle. The author divided the car equipments into two types: one is for “delighted comfort” and the other is for “security”. And this study also make an argument about wheth...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20607104624233275231 |