How product property and product brand knowledge affect Brazil consumers’ purchasing intention - in the case of LCD TV
碩士 === 中原大學 === 國際貿易研究所 === 98 === Brazil consists of 190M population, ranking top 3 of Latin American and top 5 in the world. It is expecting the number from middle-class level people would increase by double within decade. Also, 58% of Brazil people comes from under 29 years old segment. Moreover,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46455164818215510547 |