Factors Influencing Online Group-Buying Behavior: Integrating Conformity

碩士 === 中原大學 === 國際貿易研究所 === 98 === Group buying is a trend; it is also the hottest topic of the moment. Its popularity rises as the economy declines. To economize Internet shoppers, group buying online is a great way to get discount from the factory store. Therefore, we can see group buying and conf...

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Bibliographic Details
Main Authors: Hui-Fen Lu, 盧惠芬
Other Authors: Yi-Fen Chen
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/66648383231864951606