Factors Influencing Online Group-Buying Behavior: Integrating Conformity
碩士 === 中原大學 === 國際貿易研究所 === 98 === Group buying is a trend; it is also the hottest topic of the moment. Its popularity rises as the economy declines. To economize Internet shoppers, group buying online is a great way to get discount from the factory store. Therefore, we can see group buying and conf...
Main Authors: | Hui-Fen Lu, 盧惠芬 |
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Other Authors: | Yi-Fen Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/66648383231864951606 |
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