The Study of Brand Image, Perceived Quality and Consumer Behavior –Utilizing Study Sample as Taiwan Local Car Maker
碩士 === 中原大學 === 國際貿易研究所 === 98 === In 2008, faced up to the financial Tsunami influence in the whole world, the automobile industry is also one of tremendous losses professions, how to overcomes adversity is the way of living, understood that the consumer is the profit key, this research take the do...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4bbc9e |