Ads Strategy Effects on Consumer Purchase Intention
碩士 === 中原大學 === 國際貿易研究所 === 98 === TV advertising has been risen and developed for many years. Businesses all compete with using the mode for raising brand awareness. However, how to achieve better advertising effect within limited budget is the tough work for scholar and marketers. The study is pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n8as5h |