A study on fandom behavior with the view of brand loyalty and perception of brand
碩士 === 中原大學 === 企業管理研究所 === 98 === Fanatical fan s (fans), who have a unique perspective and convincing knowledge on the product or brand, often discuss and exchange information about products with families and friends. They also have a major impact force, disseminating information and exchanging vi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/18424794129503925821 |