A study on fandom behavior with the view of brand loyalty and perception of brand
碩士 === 中原大學 === 企業管理研究所 === 98 === Fanatical fan s (fans), who have a unique perspective and convincing knowledge on the product or brand, often discuss and exchange information about products with families and friends. They also have a major impact force, disseminating information and exchanging vi...
Main Authors: | Chung-yu Chen, 陳重佑 |
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Other Authors: | none |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/18424794129503925821 |
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