THE INFLUENCE OF THE BLOG MESSAGE ON PURCHASE INTENTION- COSMECEUTICAL AS AN EXAMPLE

碩士 === 清雲科技大學 === 國際企業管理研究所 === 98 === In recent years, Blog has been rising and inspired by its brand-new presentation on the Internet. From a usage of diary record, blog has become a communication platform. Therefore, the population of Blog user keeps growing rapidly. Doubtless, Blog has already b...

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Bibliographic Details
Main Authors: Mei-Pi Huang, 黃美碧
Other Authors: 李宜致
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/75960221206987479436