A Comparison of Different Requirements of Healing Toys from Different Benefit Segments:A Refined Kano’s Model Perspective

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 98 === Healing toys are considered with soothing and pressure relieving effects, also seen as the new toy market under a low birth rate. This study based on consumer interest segments, and then refined for each customer application of a refined kano’s model cluster stu...

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Bibliographic Details
Main Authors: Hui-Chun Huang, 黃惠珺
Other Authors: Shu-Chin Huang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/33992842833818642963