A Study of Enterprise Marketing Audit and Performance:Empirical Evidence from Taiwanese Firms
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 98 === In this study, I examine antecedents and performance of marketing audit implementation. This study draws on the survey of the top 1000 largest companies in the manufacturing industry, the top 500 largest companies in the service industry, and the top 100 largest...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54672367489018909870 |