The impact of brand image on consumer’s purchase intention for automobile industry in Taiwan －An example of automobile made in Taiwan
碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 98 === Taiwan''s automobile market compared to other countries, has a small market size and characteristics of price-cutting competition. Also there are competing brands from different countries around the world after joining WTO. Therefore, underst...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70731177087034634055 |