The Causal Relationship among Service Quality,Customer Satisfaction and Customer Loyalty.–A Case Study of Quintain Steel Company.

碩士 === 致遠管理學院 === 金屬材料工程與管理產業研發碩士專班 === 98 === According to many research works regarding industrial managements, it is found a relationship between profit attainments and the concepts of Service Quality, Customer Satisfaction and Customer Loyalty. For the modern marketing management, enterprises ar...

Full description

Bibliographic Details
Main Authors: Yao-Chen Li, 李曜辰
Other Authors: Kun-Hsi Liao
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/71246748023993200836