A Study of The Relationship Among Green Packaging,Brand Equity,and Business Performance － Use Bottle Water as an Example
碩士 === 大葉大學 === 企業管理學系碩士班 === 98 === As the progress of the times, environmental issues and the eco-awareness move-ment are getting more and more popular. Many countries have tried different ways to persuade consumers and have established environment protection law to push companies to go green. The...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55134846166556464849 |