The study of Price Promotion, Brand Image and Impulse Purchase Behavior–An Example Costume Industry
碩士 === 大葉大學 === 企業管理學系碩士班 === 98 === This intensive degree of price promotion, brand image and impulse purchase be-havior an example costume industry. The main purpose of 1. price promotion on brand image. 2. price promotion on brand image. 3. price promotion on brand image and im-pulse purchase beh...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/72716261867666632698 |