The study of Price Promotion, Brand Image and Impulse Purchase Behavior–An Example Costume Industry

碩士 === 大葉大學 === 企業管理學系碩士班 === 98 === This intensive degree of price promotion, brand image and impulse purchase be-havior an example costume industry. The main purpose of 1. price promotion on brand image. 2. price promotion on brand image. 3. price promotion on brand image and im-pulse purchase beh...

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Bibliographic Details
Main Authors: Li-Yun Huang, 黃莉芸
Other Authors: Hua-Cing Cheng
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/72716261867666632698