The Brand Extension, Purchase Intention and Company Performance-A Case in Shoe Industry
碩士 === 大葉大學 === 企業管理學系碩士班 === 98 === In recent years, brand extension has become an important performance-enhancing strategy for many companies. It can be used to create a sub-brand from the Mother brand, or to promote a positive image for a new product which is different from that of the Mother bra...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94181064179716876803 |