Exploring the Influencing Factors of Advertising Effectiveness on Micro-Blogging

碩士 === 大葉大學 === 資訊管理學系碩士班 === 98 ===   Recently, the application of Community Websites on Internet prevailed quickly and causes the types of Marketing transferred in these few years. In the digital age, customers change their shopping habit from entity shop to electronic store. In order to create ma...

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Bibliographic Details
Main Authors: Chien-Tzu Tseng, 曾千慈
Other Authors: Hsiu-Sen Chiang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/51846553310666222166