The Effects of Enterprise Image, Service Quality, Customer Satisfaction on Customer Loyalty - A Case Study of 3C Chain Stores in Middle-Taiwan
碩士 === 大葉大學 === 工學院碩士在職專班 === 98 === With an increasing demand for 3C products domestically in Taiwan, plus the implementation of the business concept of chain marketing, the pattern of traditional supermarket can’t fully satisfy people's demands anymore. In addition, the severe competion betwe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64414603331309834200 |