The Research of International Marketing Strategies on the Mountain Hill Recreation

碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === Both recreation motive and customer value are important factors of an organization. The purpose of this study was to verify the relationship between recreation motive and customer value. The main hypothesis was that recreation motive influenced customer value. I...

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Bibliographic Details
Main Authors: Yii–Chun, Liao, 廖苡均
Other Authors: Neng-Jen, Shi
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/19776995021096880929