A Study of Brand Equity and Consumer Lifestyle ofInternet Purchasing Decision-Making Behavior
碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === In recent years,online shopping in the consumer market have sprung up everywhere. My research is based on exploring the relationship among brand equity of online selling cosmetics skin care products, consumer lifestyle, and internet purchasing deci-sion-making b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53662054197164156904 |